Kanorio

Third-Party Tracking Setup

Last updated 63 days ago

What are you looking for?

Kanorio supports integrating third-party tracking tools to help you analyze traffic sources and advertising performance. Paste the corresponding ID into the "Settings → Tracking" section in the backend and save to activate. Please ensure the website has been published for tracking codes to load on the live site. If your account has multiple websites, you need to set up tracking IDs for each website separately.

Google Tag Manager (GTM)

GTM is a tag management system provided by Google that allows you to centrally manage various tracking codes (such as Google Analytics, Facebook Pixel, Google Ads conversions, etc.) without modifying your website's code. Using GTM can significantly simplify management when you need to use multiple tracking tools or frequently adjust tracking settings.

Get Your Container ID

  1. Go to Google Tag Manager and log in to your account.
  2. Select or create a container.
  3. Find the Container ID on the container overview page (format: GTM-XXXXXXX).
  4. Copy and paste it into the GTM field in your Kanorio backend.

Trackable Event Types

You can configure various event tracking in GTM, such as page views, button clicks, form submissions, custom events, etc. All settings are done within the GTM interface, without needing to modify website code. It's also recommended to deploy Google Ads conversion tracking through GTM.

Verify GTM Loading

  1. Save your settings and refresh your website.
  2. Open your website's source code using browser developer tools (F12) and search for GTM- to confirm it has loaded correctly.
  3. Test if tags are triggering properly in GTM's Preview mode.

GTM FAQs

Ensure the Container ID format is correct (GTM-XXXXXXX) and that the website has been published. Also, check for ad blockers or third-party script blocking settings.

Use GTM's Preview mode to check trigger conditions and ensure variables and triggers are set up correctly.

Facebook Pixel

Facebook Pixel (now officially called Meta Pixel by Meta) is a tracking code provided by Meta used to track website visitor behavior, optimize Facebook/Instagram ad campaigns, and build retargeting audiences.

Get Your Pixel ID

  1. Go to Facebook Business Manager.
  2. Navigate to "Events Manager".
  3. Select or create a Pixel.
  4. Find the Pixel ID on the Pixel settings page (a 15- to 16-digit number).
  5. Copy and paste it into the Facebook Pixel field in your Kanorio backend.

Trackable Standard Events

Facebook Pixel supports tracking standard events, including: PageView, ViewContent, Lead, InitiateCheckout, Purchase, etc. You can set up these events in GTM or use Facebook Conversions API.

Advanced Tracking Settings

  • Create custom conversion events and retargeting audiences.
  • Set up Conversions API (Server-Side Tracking) to improve tracking accuracy.

Verify Pixel Loading

  1. Save your settings and refresh your website.
  2. In Facebook Events Manager, click "Test Events".
  3. Browse your website and trigger actions, then check if Events Manager receives the test events.
  4. You can install the Facebook Pixel Helper Chrome extension for assistance.

Facebook Pixel FAQs

Ensure the Pixel ID is a pure number and in the correct format. Confirm the website is published and check if any ad blockers are blocking Meta domains. Use the Pixel Helper to check the loading status.

It's recommended to use both Pixel and Conversions API, and ensure event parameters are passed correctly.

Google Analytics 4 (GA4)

GA4 is used to track visitor behavior, analyze traffic sources, measure conversions, understand user journeys, and provide deep data insights to optimize website performance.

Get Your Measurement ID

  1. Go to Google Analytics and log in to your account.
  2. Create or select a GA4 property.
  3. Go to "Admin" (gear icon in the bottom left) → "Data Streams".
  4. Select your website data stream.
  5. Find the Measurement ID on the data stream details page (format: G-XXXXXXXXXX).
  6. Copy and paste it into the GA4 field in your Kanorio backend.

Automatically Collected Events

GA4 automatically collects the following events (no extra setup needed):

  • page_view: Page views
  • scroll: When users scroll 90% of the page
  • click: Clicks on outbound links
  • file_download: File downloads
  • video_start / video_progress / video_complete: Video interactions

You can also set up custom events and conversion goals in GA4 to track specific user behaviors.

Advanced Tracking Settings

  • Create audience segments to analyze different user groups.
  • Set up conversion goals to track important actions.
  • Link your Google Ads account to integrate advertising data.
  • Use the "Explore" feature for in-depth analysis.

Verify GA4 Loading

  1. Save your settings and refresh your website.
  2. In GA4, go to "Reports" → "Realtime" to view live visitor data.
  3. Go to "Admin" → "Data Streams" → "DebugView" to check if events are being sent correctly in real-time.
  4. You can install the Google Analytics Debugger Chrome extension for assistance.

GA4 FAQs

Confirm the Measurement ID format is correct (G-XXXXXXXXXX) and that the website has been published. Use DebugView to verify events are being sent correctly. Data may take a few minutes to appear in reports.

Yes, they can coexist. However, if you are already using GTM, it's recommended to set up GA4 within GTM to avoid duplicate page view counts.

You can set up custom events in GA4 or use GTM to manage more complex event tracking logic.

Tracking Setup Troubleshooting

If you're not seeing data after pasting your IDs, please check the following in order:

  1. Website Published: Tracking codes only load on published websites; they won't trigger in draft mode.
  2. Correct ID Format: Facebook Pixel should be purely numeric; GTM format is GTM-XXXXXXX; GA4 format is G-XXXXXXXXXX.
  3. Rule Out Ad Blockers: Test using incognito mode or on a different device.
  4. Data Latency: Backend platforms typically have a delay of several hours; please be patient.

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